Brand Story
To receive a bouquet of flowers is to be loved. matthew chang perfumes was created to capture this infinite romanticism of florals through the art of fine fragrance. We began our story quietly in the summer of 2023, in a small alleyway in Seoul Forest. Flowers fade fast, but we remember their time with us forever. Our original intent was to bottle these beautiful emotions we experience when we are gifted flowers. We have widened our horizons since, and now seek inspiration from everything we believe to be romantic: flowers, fruits, feelings, seasons, places, stories, and more. We make perfumes that will add colors to your days that may have lost their sparkle from the fast pace of modern life. We wish to help you reclaim the romance of everyday, through the power of fragrance. Before we are a perfume brand, we are a brand with a mission to inspire a romantic lifestyle for us all. Above all, we care about you, our customer, and wish to make genuine, meaningful connections together over time, and have lots of fun. Please join us in our heartfelt journey.
Chapter 1
Echoes of the Past
Memories that come to mind clearly over time end up as "us." Summer always leaves "us." The summer vacation of my childhood, when I was running around with friends through the fountain's streams. The moment I felt I had arrived at the resort with the heat that caused me as soon as the airport door opened. The evening when I listened to crickets and looked at the bright sky. This line captures our summer romance with incense.
Chapter 2
Fragments of Youth
The second chapter, inspired by the blossoming season of youth, gathers fragments of those vibrant days and bottles honest emotions. In the midst of a dull and romance-less daily life, we hope to help you recall forgotten moments reimagined as petals of youth and captured in scents that reflect the true essence of beauty. Each fragrance in the Fragments of Youth collection holds a shining memory of youth, offering a personal story to relive and cherish.
Chapter 3
Written After Us
We seek to awaken moments of romance in your life moments that bring happiness anytime, anywhere. In a world where emotions and inspiration often fade, why not choose to live with a little more romance? Fragrance is a gentle medium that helps you embrace a more romantic life, and wearing perfume is a tender whisper of love for yourself and for the world around you.
