Brand Story
To receive a bouquet of flowers is to be loved. matthew chang perfumes was created to capture this infinite romanticism of florals through the art of fine fragrance. We began our story quietly in the summer of 2023, in a small alleyway in Seoul Forest. Flowers fade fast, but we remember their time with us forever. Our original intent was to bottle these beautiful emotions we experience when we are gifted flowers.
We have widened our horizons since, and now seek inspiration from everything we believe to be romantic: flowers, fruits, feelings, seasons, places, stories, and more. We make perfumes that will add colors to your days that may have lost their sparkle from the fast pace of modern life. We wish to help you reclaim the romance of everyday, through the power of fragrance.
Before we are a perfume brand, we are a brand with a mission to inspire a romantic lifestyle for us all. Above all, we care about you, our customer, and wish to make genuine, meaningful connections together over time, and have lots of fun. Please join us in our heartfelt journey.
Chapter 1
Echoes of Past
When preparing a special moment for someone, flowers express emotions that words sometimes cannot. In a world where exchanging meaningless things has become a pattern, we believe it's time to focus on the little things that make us smile. After all, what could be more heartwarming than a carefully wrapped bouquet? We hope to awaken moments of romance in your life, moments that bring happiness anytime, anywhere. In a world where inspiration and emotion often fade, what if we chose to live a little more romantically? Enjoy a walk under warm sunlight, travel to the places you've only dreamed of, and make time for those who light up your soul. Fragrance is a beautiful medium that leads us toward a more romantic life. And wearing perfume is a soft whisper of love, for yourself and for the world around you.
Chapter 2
Fragments of Youth
The second chapter of Matthew Chang begins in a hidden garden of flowers, where time seems to stand still.
We all carry the seeds of youth within us. They sprout, bud, and blossom, then fade, only to bloom again. In those fleeting moments, we are reborn as flowers time and again. Inspired by the phrase "Youth in Bloom," this chapter captures pieces of youth and bottles them with raw, honest emotion. In a world that often feels dull and romance-less, we believe in honoring the youthful spirit regardless of age. Matthew Chang invites you to rediscover forgotten moments, reimagined as petals of youth, and transformed into fragrances that embody the essence of beauty.
The perfumes in this chapter, Fragments of Youth, remind us that each of us holds the infinite potential to bloom like a flower. To preserve the romance of flowers forever, we offer these shining moments, memories of youth that are yours to revisit and cherish.
It is our honor to present scents born from the garden of your heart, filled with treasured memories.
Chapter 3
Written After Us
Some memories, no matter how much time passes, return to us vividly, etched forever under the name of ‘us.’ Chapter 3, Written After Us, captures the summer that we will carry in our hearts for a lifetime. When summer arrives, the world becomes lighter. As we shed heavy clothes, our hearts too begin to loosen. Shoulders turn towards the direction of the sun, and beneath dazzling skies, smiles come easily.
Even the things that weighed on us just yesterday feel suddenly lighter. Summer just has that effect. It makes us a little more honest, and a little more free. Maybe that’s why we long for it time and time again. After cold winds and long nights, summer finally returns, as if all the feelings and wishes that went into hibernation come rushing back out all at once. Summer always blooms into the most vivid stories. And summer always leaves behind ‘us.’ Running through splash fountains with friends, and laughter echoing in the heat of summer vacations past. That rush of warmth hitting your skin the moment airport doors open for a new holiday, reminding you, you’ve arrived somewhere far. The evening sky still bright as crickets begin their song into dusk.
This collection captures the romanticism of the summers we’ve shared. The summer when we were ‘us,’ the season that remembered us, and every fleeting, romantic moment in between. With each linger of fragrance, we meet that summer all over again.
